Star India retains Pro Kabaddi League media rights for Rs 181 crore

Star India has retained the media rights (TV, gaming, digital and consolidated rights) of the prestigious Pro Kabaddi League (PKL) by paying Rs 181 crore for the next five years — the minimum base price fixed in the tender— as it was the sole bidder.

However, some PKL franchisees, who were expecting a bidding battle similar to what happens in the case of the Indian Premier League (IPL), are alleging that “fair value” of the media rights has not been realised. This despite the fact that Star’s bid was double of the Rs 91 crore that it had paid for …