additiv Appoints Orange’s Former Director to Lead Asia Pacific Division

additiv, a SaaS and embedded finance provider to the wealth management industry, announced that it has appointed Pieter Zylstra as the General Manager of its Asia Pacific (APAC) division effective from 22nd November.

Having accumulated over 25 years of experience in leadership positions globally, Pieter joined additiv last year to head their strategic sales and then moved to lead sales in APAC.

Before joining additiv, he was a director of Professional Services for Orange Business Services, leading a team of digital transformation experts.

Pieter will take over from the current APAC General Manager Kevin Hardy, as the latter moves to take on the role of Head of Singapore and Southeast Asia at State Street.

Michael Stemmle

Michael Stemmle

Michael Stemmle, CEO and Founder of additiv said,

“Over the last year, additiv’s APAC division has seen a period of rapid growth, and Pieter has contributed significantly to this success.


With his understanding of the fast-developing digital wealth market and local business requirements, along with his 15 years APAC market experience, Pieter is ideally positioned to drive our regional ambitions.”

Pieter Zylstra

Pieter Zylstra

Pieter Zylstra, who will take the role of APAC General Management next month said:

“These are exciting times and I’m proud to be taking on this role from Kevin, as additiv leads the embedded wealth conversation in APAC.


I look forward to building upon the work that he has done to reorganize our business in the region – which has already led to us significantly increasing our position in the market – and growing our business in APAC further, to take it to the next level over the coming years.”

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