LONDON (Reuters) – Martin Sorrell’s S4 Capital has struck a deal to buy Zemoga, a technology services company that provides a new route for the rapidly growing digital advertising group to win work from multinational clients.
Sorrell, the founder of WPP, has turned S4 into a $6 billion company in the three years since it launched, by combining data with digital content to win contracts with the likes of Facebook, Google, Burberry and Netflix.
He said on Friday that the acquisition of Zemoga marked the first significant step towards building a third practice area around technology services. A digital transformation group, Zemoga provides product design, engineering and delivery services to clients including Bridgestone, Sony, Roku and Morningstar.
(Reporting by Kate Holton; editing by Guy Faulconbridge)